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An invitation to co-create.
Studio Ikigai is a systems-thinking studio working from India for global climate action — dedicated to redesigning how organisations and communities understand and act on climate. We approach every climate challenge as a system, not a single message.
We can't change the climate by changing minds alone. We need to redesign the systems that shape behaviour — starting now.
Renuka founded Studio Ikigai to bring systems thinking into the centre of climate communication. The studio works with changemakers, startups, NGOs, and innovators — translating systems insights into narrative, strategy, and behaviour change.
Most climate communication treats it as an awareness problem when it's actually a design problem. The studio's work is built on the belief that by understanding system incentives, defaults, and structures — not just values — we can design climate action that feels not just urgent, but inevitable.
Climate change is no longer a distant threat — it's a systems challenge affecting all of us.
Yet, most climate communication treats it as an awareness problem when it's actually a design problem. We believe that by understanding system incentives, defaults, and structures — not just values — we can design climate action that feels not just urgent, but inevitable.
Honesty
We're not interested in greenwashing. We design with intellectual honesty about what systems are and what they ask of us.
Clarity
Climate narratives are scattered, inaccessible, or overly technical. We translate complexity without losing precision.
Impact
Behaviour change happens through redesigned incentives, not awareness campaigns. We design for what shifts behaviour.
We're looking to co-build this with experts and advisors who understand —
- Climate change is fundamentally a systems problem, not just a communication one.
- Behaviour change happens through redesigned incentives, not awareness campaigns.
- The most effective climate communication explains what systems need to shift, and why.
Let's design for systems change. Let's show what's actually possible.
Three ways to co-create.
Work with us
Briefs from corporate ESG teams, climate-tech startups, NGOs, and foundations rethinking systems. Email the studio → (02)Join the Circle
For climate experts, designers, researchers, and founders co-building the next layer of climate action. Read about the Circle → (03)Write for us
For practitioners, journalists, and fellow studios with a systems-frame on climate worth publishing. Pitch a note →From a distance, the climate crisis seems inevitable. Up close, it's built on the systems we designed.
— Studio Ikigai