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altmo
Turning the commute you already make into measurable climate action.
We built altmo's brand language and product design from the ground up, then ran the strategy, content and communications that took it to market. One confident system, carrying a single consumer app across four audiences: commuters, organisations, rental operators and cities.
What we made it do
A full brand language and product UI for a four-sided mobility platform. One system, one voice, every surface.
A niche cycling tracker, repositioned into “your commute is your workout.” A claim anyone who walks, rides or takes transit can own.
The system scales across 100+ cities and a thousand-plus organisations without a redesign, and reads as one brand throughout.
A good product that didn't yet feel like one thing
altmo grew out of CycleTo.Work, a Bengaluru cycling initiative led by Sathya Sankaran. The product worked. It tracked sustainable commutes over GPS, scored their impact, and gamified them with challenges and leaderboards. But it had outgrown its name. It was now an active-mobility platform serving four audiences at once: commuters who want their effort to count, organisations chasing wellness and ESG numbers, rental operators, and city planners who need the data.
The problem wasn't features. It was coherence. Four audiences, one product, and no shared language to hold them together, in a category that usually sounds like obligation rather than something you would want to do every day.
Make the climate point by not leading with it
The move was to stop selling the planet and start selling the person. People don't change their commute to read a CO₂ figure. They change it for the workout, the money, the streak, the bragging rights. So we built the positioning around one reframe: your commute is already a workout, and altmo proves it. The climate impact compounds quietly underneath.
That reframe set the tone for everything. A brand voice that is direct, second-person and a little competitive. A visual language of confident black, one vivid green, and a loose hand-drawn line that keeps a data product human. An architecture that gives each audience its own door, For You, For Organisations, For Cities, without fracturing into four brands.
One system, every surface
The engagement spanned the brand and everything it lives on. The studio owned the language, the product UI, and the communications that carry it to each audience.
The wordmark, the black-and-green colour system, the illustration line, and a verbal identity of short, confident, second-person lines. The rules that keep every later asset on-brand.
The consumer app UI: summary dashboard, activity tracking, challenges and leaderboards. Designed so impact reads instantly, with bright stat tiles, real maps, plain numbers, no jargon.
The “commute is your workout” reframe, the four-audience model, and the messaging hierarchy that lets one product speak to commuters, companies and cities without diluting any of them.
Pitch and partnership decks, the blog, the social presence, and the product and marketing copy, all in the same voice the brand sets.
The app, on its own terms
Four product surfaces carry the strategy: Summary, Track, Challenges and Leaderboards. Each screen leads with the user's own wins, and the climate impact compounds in the same view.
The dashboard leads with money saved, fuel saved and CO₂ offset as equal tiles, not a hero carbon number. That ordering is the strategy made visual. Personal wins pull someone back tomorrow, and the climate impact is strongest as the by-product, not the pitch.
A brand that scaled past its own origin
altmo went from a single-city cycling project to a national active-mobility ecosystem, carrying the same identity the whole way. The brand and product system now hold the platform's public footprint. Here is the scale it operates at today.
Platform figures published on altmo.app, 2026. The footprint the brand system now carries, not studio-attributed metrics.
We didn't just need it to look good. We needed one brand that a commuter, a CEO and a city planner could each see themselves in. That's what we got. altmo / Urbanmorph
The reframe held up commercially. altmo leads with the personal payoff, health, money, competition, and lets the climate impact compound underneath, exactly the order the strategy set out.
